This is our rundown of everything businesses should be aware of in 2020, to make the best of your Search Engine Marketing (SEM).
People Are Impatient
We live in an era where customers demand the answers, they are searching for… instantly! This does not change when it comes to online shopping, as people want to receive their items straight away. Most of us tend to be bad at planning and are often looking online for last-minute purchases. Where possible, capitalize on searches for same-day delivery or other fast delivery options with your ads and keywords.
Users Have High Expectations
Most internet users are flooded with the deals they see from brands and they will not be fooled by average offers. Because of this, be sure to focus on your strongest points in each ad set. Be confident in your product and literally put your bet points forward.
“Your ads will perform better when they convey that your offering is useful to the individual searching.”
Ads Need to Target Your Intended Audience
It is important to be as specific as you can when it comes to Search Engine Marketing. You are Ads will perform better when they convey that your offering is useful to the individual searching. Investing in strong copy really makes a difference when it comes to writing an ad that people actually want to click on.
Phones and Locations
We all know that mobile phones are keeping tabs on us! So, when users are searching online, they expect their device to already know their location. This means they might not search using “near me” or their nearest suburb, so keep this in mind when choosing keywords.
Be Smart with Bidding Strategies
Make your automatic bidding more effective by utilizing adjustments. As an example, try implementing adjustments so your bidding accounts for better conversion rates during an upcoming sale campaign.
Voice Search is Rising
More and more users are searching via voice rather than typing in their search. It has been predicted that 50% of all searches in 2020 will be voice searches. With this in mind, construct your ads and keywords with language that is spoken and not just typed.
Enquire with our experienced team today for your 2020 Marketing needs.